Why We Buy

What does the perfect vacuum cleaner noise sound like? What does the smell of a hotel room have to do with the Swiss mountains? And why are we suddenly buying white cars – a colour that was unthinkable in the auto industry only a few years ago? Coincidence or magic?

News

  • 01/2010 - Why We Buy at ZagrebDox

    Our documentary WHY WE BUY has been selected for the official selection program of this year’s ZagrebDox International Festival of [...]

    Our documentary WHY WE BUY has been selected for the official selection program of this year's ZagrebDox International Festival of Documentary Films, to be held in Zagreb, Croatia from February 28th to March 7th.



Why We Buy

What does the perfect vacuum cleaner noise sound like? What does the smell of a hotel room have to do with the Swiss mountains? And why are we suddenly buying white cars – a colour that was unthinkable in the auto industry only a few years ago? Coincidence or magic? Especially in difficult economic times, companies search for ingenious methods to seduce us to consume. Market researchers focus on our unconscious behaviour. Corporations invest millions in the sensual appeal of their products. But how should things smell and sound in order to improve sales? And who decides which colours will be on the market in the years to come? In “Why We Buy” we accompany three “sense experts” that give the world its colours, its sounds, and its fragrances. We get rare insight into the world of the secret seducers and learn something that is normally kept behind closed doors: How colourful our world will be in three years.

Script / Director: Jan Tenhaven
Camera: Martin Langner & Jörg Junge
Editing: Kristine Langner
Sound: Oliver Prasnikar &  Ullrich Menges
Music: Nils Kacirek
Soundmix: Jörg Höhn
Technical Director: Philipp Weigold
Production Assistent: Susanne Radelhof
Executive Assistant: Daniela Schöne
Production Director: Kathrin Isberner & Eva Maria Wittke
Producer: Maria Wischnewski
Executive Producer: Christian Beetz
Commissioning Editor: Verena Formen-Mohr & Christof Mestmacher

Koproduktion

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Förderer

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