This July our cross-media producer Tanja Schmoller will attend the Pixel Lab workshop by “Power to the Pixel”. She will present the project “Vikings – Learning by playing”, an interactive web-based game about the legendary Vikings for children at the age of 10 to 14. This project has been selected as one of the 16 most innovative cross-mdia projects from across Europe. Now in its fourth year, The Pixel Lab is the only event of its kind in Europe offering media professionals an intensive six-day workshop focussing on how to create, produce and distribute cross-media stories to maximise audience engagement and monetise effectively.